The edit and final cut

The editing process was quite streamlined. I tried converting the video into sepia but opted for black and white instead as it suited the feel of the video better.
I changed the music from Baba o' Riley to a song that sounds harder, giving the impression that good things come to those who wait/put more work in, the track was from the opening credits of the Spartacus television series.
During the editing process I also adjusted the contrast and brightness to achieve a sharper, more stark look, making the blacks really dark and keeping the greys at a reasonable level.
I made use of reversing some clips and slowing them down and also used an advert ender from an already existing Guinness advert. Other sound effects I used were oil blasts and earthquake noises to go along with the soundtrack and the video edit.
I exported the video to quicktime and it's all finished, along with the storyboards, camera script, edit logs, the location recce and risk assessments, and of course the EDL.

Edit Decision List

TITLE: GUINNESS EDL

FCM: NON-DROP FRAME

001        AX V     C        00:00:16:20 00:00:20:18 01:00:02:12 01:00:06:10 

* FROM CLIP NAME:  MVI_3344.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

002        AX V     C        00:00:05:13 00:00:08:08 01:00:06:10 01:00:09:05 

* FROM CLIP NAME:  MVI_3315.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

003        AX V     C        00:00:05:02 00:00:08:23 01:00:09:05 01:00:13:01 

* FROM CLIP NAME:  MVI_3309.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

004        AX V     C        00:00:05:02 00:00:08:14 01:00:13:01 01:00:16:13 

* FROM CLIP NAME:  MVI_3312.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

005        AX V     C        00:00:06:17 00:00:17:03 01:00:16:13 01:00:26:24 

* FROM CLIP NAME:  MVI_3318.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

006        AX V     C        00:00:23:13 00:00:27:21 01:00:26:24 01:00:31:07 

* FROM CLIP NAME:  MVI_3323.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

007        AX V     C        00:00:04:00 00:00:04:16 01:00:31:07 01:00:31:23 

* FROM CLIP NAME:  MVI_3324.MOV

* COMMENT:

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

008        BL V     K B      00:00:00:00 00:00:00:20 01:00:31:23 01:00:32:18 

008        AX V     K    000 00:00:26:19 00:00:26:19 01:00:31:23 01:00:31:23 

* KEY CLIP NAME:  MVI_3321.MOV

* COMMENT:

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

M2   AX             014.9                00:00:26:19

009        AX V     C        00:00:06:01 00:00:06:21 01:00:32:18 01:00:33:13 

* FROM CLIP NAME:  MVI_3321.MOV

* COMMENT:

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

010        AX V     C        00:00:26:02 00:00:26:19 01:00:33:13 01:00:34:05 

* FROM CLIP NAME:  MVI_3321.MOV

* COMMENT:

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

011        AX V     C        00:00:26:19 00:00:27:24 01:00:34:05 01:00:35:10 

* FROM CLIP NAME:  MVI_3321.MOV

* COMMENT:

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

M2   AX             014.9                00:00:26:19

012        AX AA    C        00:00:00:00 00:00:02:08 01:00:34:23 01:00:37:06 

* FROM CLIP NAME:  EARTHQUAKE.AIF

* COMMENT:

* AUDIO LEVEL AT 00:00:00:00 IS +10.00 DB  (REEL AX A1)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* AUDIO LEVEL AT 00:00:00:00 IS +10.00 DB  (REEL AX A2)

013        AX V     C        00:00:00:04 00:00:00:22 01:00:35:10 01:00:36:03 

* FROM CLIP NAME:  MVI_3325.MOV

* COMMENT:

* CLIP FILTER: EARTHQUAKE

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

014        AX V     C        00:00:27:10 00:00:28:02 01:00:36:03 01:00:36:20 

* FROM CLIP NAME:  MVI_3321.MOV

* COMMENT:

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* CLIP FILTER: DESATURATE

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

015        AX V     C        00:00:26:18 00:00:28:05 01:00:36:20 01:00:38:07 

* FROM CLIP NAME:  MVI_3321.MOV

* COMMENT:

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* CLIP FILTER: DESATURATE

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

M2   AX             017.3                00:00:26:18

016        AX AA    C        00:00:02:08 00:00:02:13 01:00:37:06 01:00:37:11 

016        AX AA    D    025 00:00:01:21 00:00:02:22 01:00:37:11 01:00:38:12 

* EFFECT NAME: CROSS FADE ( 0DB)

* FROM CLIP NAME:  EARTHQUAKE.AIF

* COMMENT:

* AUDIO LEVEL AT 00:00:02:08 IS +8.00 DB  (REEL AX A1)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* AUDIO LEVEL AT 00:00:02:08 IS +8.00 DB  (REEL AX A2)

* TO CLIP NAME:  EARTHQUAKE.AIF

017        AX V     C        00:00:24:16 00:00:25:19 01:00:38:07 01:00:39:10 

017        AX V     D    015 00:00:23:23 00:00:25:01 01:00:39:10 01:00:40:13 

* EFFECT NAME: NON-ADDITIVE DISSOLVE

* FROM CLIP NAME:  MVI_3320.MOV

* COMMENT:

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* TO CLIP NAME:  MVI_3320.MOV

M2   AX             017.4                00:00:24:16

M2   AX             025.0                00:00:24:16

018        AX AA    C        00:00:02:22 00:00:02:22 01:00:38:12 01:00:38:12 

018        AX AA    D    007 00:00:02:05 00:00:02:13 01:00:38:12 01:00:38:20 

* EFFECT NAME: CROSS FADE ( 0DB)

* FROM CLIP NAME:  EARTHQUAKE.AIF

* COMMENT:

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* TO CLIP NAME:  EARTHQUAKE.AIF

019        AX AA    C        00:00:02:13 00:00:02:13 01:00:38:20 01:00:38:20 

019        AX AA    D    025 00:00:01:21 00:00:02:22 01:00:38:20 01:00:39:21 

* EFFECT NAME: CROSS FADE ( 0DB)

* FROM CLIP NAME:  EARTHQUAKE.AIF

* COMMENT:

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* TO CLIP NAME:  EARTHQUAKE.AIF

020        AX AA    C        00:00:02:22 00:00:02:22 01:00:39:21 01:00:39:21 

020        AX AA    D    007 00:00:02:05 00:00:02:13 01:00:39:21 01:00:40:04 

* EFFECT NAME: CROSS FADE ( 0DB)

* FROM CLIP NAME:  EARTHQUAKE.AIF

* COMMENT:

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* TO CLIP NAME:  EARTHQUAKE.AIF

021        AX AA    C        00:00:02:13 00:00:02:13 01:00:40:04 01:00:40:04 

021        AX AA    D    025 00:00:01:21 00:00:02:22 01:00:40:04 01:00:41:05 

* EFFECT NAME: CROSS FADE ( 0DB)

* FROM CLIP NAME:  EARTHQUAKE.AIF

* COMMENT:

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* TO CLIP NAME:  EARTHQUAKE.AIF

022        AX V     C        00:00:04:16 00:00:07:22 01:00:40:13 01:00:43:19 

* FROM CLIP NAME:  MVI_3323.MOV

* COMMENT:

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

023        AX AA    C        00:00:02:22 00:00:02:22 01:00:41:05 01:00:41:05 

023        AX AA    D    007 00:00:02:05 00:00:02:13 01:00:41:05 01:00:41:13 

* EFFECT NAME: CROSS FADE ( 0DB)

* FROM CLIP NAME:  EARTHQUAKE.AIF

* COMMENT:

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* TO CLIP NAME:  EARTHQUAKE.AIF

024        AX AA    C        00:00:02:13 00:00:02:13 01:00:41:13 01:00:41:13 

024        AX AA    D    025 00:00:01:21 00:00:02:22 01:00:41:13 01:00:42:14 

* EFFECT NAME: CROSS FADE ( 0DB)

* FROM CLIP NAME:  EARTHQUAKE.AIF

* COMMENT:

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* TO CLIP NAME:  EARTHQUAKE.AIF

025        AX AA    C        00:00:02:22 00:00:02:22 01:00:42:14 01:00:42:14 

025        AX AA    D    007 00:00:02:05 00:00:02:13 01:00:42:14 01:00:42:22 

* EFFECT NAME: CROSS FADE ( 0DB)

* FROM CLIP NAME:  EARTHQUAKE.AIF

* COMMENT:

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* TO CLIP NAME:  EARTHQUAKE.AIF

026        AX AA    C        00:00:02:13 00:00:02:13 01:00:42:22 01:00:42:22 

026        AX AA    D    025 00:00:01:21 00:00:02:22 01:00:42:22 01:00:43:23 

* EFFECT NAME: CROSS FADE ( 0DB)

* FROM CLIP NAME:  EARTHQUAKE.AIF

* COMMENT:

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* TO CLIP NAME:  EARTHQUAKE.AIF

027        AX V     C        00:00:07:22 00:00:09:17 01:00:43:19 01:00:45:14 

* FROM CLIP NAME:  MVI_3323.MOV

* COMMENT:

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

M2   AX             017.6                00:00:07:22

028        AX AA    C        00:00:02:22 00:00:02:22 01:00:43:23 01:00:43:23 

028        AX AA    D    007 00:00:02:05 00:00:02:13 01:00:43:23 01:00:44:06 

* EFFECT NAME: CROSS FADE ( 0DB)

* FROM CLIP NAME:  EARTHQUAKE.AIF

* COMMENT:

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* TO CLIP NAME:  EARTHQUAKE.AIF

029        AX AA    C        00:00:02:13 00:00:02:13 01:00:44:06 01:00:44:06 

029        AX AA    D    025 00:00:01:21 00:00:02:22 01:00:44:06 01:00:45:07 

* EFFECT NAME: CROSS FADE ( 0DB)

* FROM CLIP NAME:  EARTHQUAKE.AIF

* COMMENT:

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* TO CLIP NAME:  EARTHQUAKE.AIF

030        AX NONE  C        00:00:00:00 00:00:10:00 01:00:44:18 01:00:54:18 

* FROM CLIP NAME:  WATERFALL.AIF

* COMMENT:

* AUDIO LEVEL AT 00:00:00:00 IS -12.00 DB  (REEL AX A3)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* AUDIO LEVEL AT 00:00:00:00 IS -12.00 DB  (REEL AX A4)

AUD   3     4                                                                

031        AX AA    C        00:00:02:22 00:00:02:22 01:00:45:07 01:00:45:07 

031        BL AA    D    007 00:00:00:00 00:00:00:07 01:00:45:07 01:00:45:14 

* EFFECT NAME: CROSS FADE ( 0DB)

* FROM CLIP NAME:  EARTHQUAKE.AIF

* COMMENT:

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

032        AX V     C        00:00:15:12 00:00:15:24 01:00:45:14 01:00:46:01 

* FROM CLIP NAME:  MVI_3321.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: DESATURATE - 2

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

033        AX V     C        00:00:15:13 00:00:19:08 01:00:46:01 01:00:49:21 

* FROM CLIP NAME:  MVI_3330.MOV

* COMMENT:

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

M2   AX             017.5                00:00:15:13

034        AX V     C        00:00:18:05 00:00:21:15 01:00:49:21 01:00:53:06 

* FROM CLIP NAME:  MVI_3335.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

M2   AX             017.4                00:00:18:05

035        AX V     C        00:00:16:14 00:00:18:01 01:00:53:06 01:00:54:18 

* FROM CLIP NAME:  MVI_3338.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

036        AX V     C        00:00:18:01 00:00:21:01 01:00:54:18 01:00:57:18 

* FROM CLIP NAME:  MVI_3338.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

M2   AX             006.2                00:00:18:01

037        AX NONE  C        00:00:12:22 00:00:15:14 01:00:54:18 01:00:57:10 

037        BL NONE  D    055 00:00:00:00 00:00:02:05 01:00:57:10 01:00:59:15 

* EFFECT NAME: CROSS FADE ( 0DB)

* FROM CLIP NAME:  WATERFALL.AIF

* COMMENT:

* AUDIO LEVEL AT 00:00:12:22 IS -12.00 DB  (REEL AX A3)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

* AUDIO LEVEL AT 00:00:12:22 IS -12.00 DB  (REEL AX A4)

AUD   3     4                                                                

M2   AX             006.2                00:00:12:22

038        AX V     C        00:00:01:20 00:00:04:14 01:00:57:18 01:01:00:12 

* FROM CLIP NAME:  MVI_3331.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

M2   AX             012.4                00:00:01:20

039        AX V     C        00:00:30:09 00:00:31:05 01:01:00:12 01:01:01:08 

* FROM CLIP NAME:  MVI_3344.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

M2   AX             012.5                00:00:30:09

040        AX V     C        00:00:30:20 00:00:31:12 01:01:01:08 01:01:02:00 

* FROM CLIP NAME:  MVI_3344.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

M2   AX             006.2                00:00:30:20

041        AX V     C        00:00:31:00 00:00:31:11 01:01:02:00 01:01:02:11 

* FROM CLIP NAME:  MVI_3344.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

M2   AX             006.2                00:00:31:00

042        AX V     C        00:00:09:21 00:00:11:15 01:01:02:11 01:01:04:05 

* FROM CLIP NAME:  MVI_3340.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

M2   AX             017.4                00:00:09:21

043        AX V     C        00:00:11:02 00:00:14:12 01:01:04:05 01:01:07:15 

* FROM CLIP NAME:  MVI_3340.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

044        AX V     C        00:00:07:11 00:00:09:09 01:01:07:15 01:01:09:13 

* FROM CLIP NAME:  MVI_3346.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* PROBLEM WITH EDIT: CLIP HAD NO TIMECODE TRACK.

045        AX V     K B      00:00:09:09 00:00:09:19 01:01:09:13 01:01:09:23 

045        AX V     K    000 00:01:26:12 00:01:26:12 01:01:09:13 01:01:09:13 

* FROM CLIP NAME:  MVI_3346.MOV

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

* KEY CLIP NAME:  GUINNESS CLOUD - MADE OF MORE.MP4

M2   AX             025.0                00:00:09:09

M2   AX             012.5                00:00:09:09

046        BL V     K B      00:00:00:00 00:00:06:15 01:01:09:23 01:01:16:13 

046        AX V     K    000 00:01:26:17 00:01:26:17 01:01:09:23 01:01:09:23 

* KEY CLIP NAME:  GUINNESS CLOUD - MADE OF MORE.MP4

* COMMENT:

* CLIP FILTER: SEPIA

* CLIP FILTER: DESATURATE

* CLIP FILTER: BRIGHTNESS AND CONTRAST (BEZIER)

M2   AX             012.5                00:01:26:17

The Shoot

On Friday I shot my advert. The shoot was a lot more streamlined than I anticipated and Owen, my camera man did very well and gave me pretty much exactly what I wanted.

For the shoot I bought 4 2L bottles of cheap cola and some Guinness. I brought my shovel, my satchel and a Guinness glass also. The location was fantastic and the weather was great, we all had sun cream at hand to protect against the sun and there were plenty of fluids to drink and a Lidl's nearby.

Despite being soaked head to to and right through with cola, the shoot went well and the camera wasn't damaged as it was protected by an umbrella and a carrier bag. Sound wasn't a problem since there isn't going to be any sound from the footage included in the cut. Now I'll edit the footage and see the result.

Ready to shoot

As of today, I have finished all pre-production and finished a shooting schedule as well. The availability of college cameras may be a problem but Joby has a camera I can use. I also have a location in Treorchy that's quite grassy and hilly. Some of the boys from college have also agreed to help me with props on the shoot.

Change of idea....

After a talk with my tutor, I have come to the conclusion that it would be a lot less stressful and more achievable to change my idea to something shorter. So, I have decided to change my idea to an advert as I excelled in the last one. For this I have chosen to do an advert for Guinness but this time I will attempt to avoid the problems I encountered previously; acting talent, camera work etc.
I have already made new storyboards, a camera script and have made preparations to shoot. It will be a short, easy shoot with just one person in front of the camera.
As this is a new idea I have undertaken some new research by watching previous Guinness adverts and also by looking under the 'alcohol' section on the Advertising Standards Authority site.
The main rule is thus: 'Advertisements for alcoholic drinks should not be targeted at people under 18 years of age and should not imply, condone or encourage immoderate, irresponsible or anti-social drinking.'

After looking at this along with the corresponding definitions and rules, I have come up with an idea:

The advert will begin with a man wearing dark clothes walking through/across a grassy hill carrying a shovel/pickaxe and a satchel. Once he gets to his location he puts down his satchel, looks into the distance and then strikes the ground with the shovel/pickaxe. At that moment, 'oil' sprays from the ground and goes everywhere, all over the man as he smiles. It keeps spraying as he pulls a Guinness pint glass from the satchel. He lifts it into the air in joy as the 'oil' continues spraying. At the end of it, a pint of Guinness is revealed and he lifts it into the air with a wide shot. An edited version of Dropkick Murphys' cover of The Who's 'Baba 'o Riley' will be playing over the advert and at the end will cut to a generic Guinness advert ender with the slogan 'Made of More'.

Test shot - creature

Constraints

• Time: I have around 6-7 weeks to film, edit and finish the project. I have to be careful with filming times and make sure I have enough time for it all.
• Costs: For my project, I may need a budget to afford some props, costumes, locations and transportation and catering costs for the cast an crew.
• Personnel: I'll have to make sure I have reliable, conscientious cast and crew members who can do well on camera and work to their fullest. I have to make sure I don't waste too much time trying to find suitable people.
• Resources: I'll have to make sure I have absolutely everything I need to shoot; the right props, the right locations, the right costumes, makeup and the right time. More importantly, the right equipment.
• Legal & Ethical Considerations, Copyright, Laws: In the production, writing, content and execution of my project I will, at all times, have to consider any misrepresentations of certain stereotypes. This won't be a major problem for my production.
• BBFC: I also need to consider my audience and as such consider the guidelines of the British Board of Film Classification.

Pre-production

Questionnaires are done but I haven't printed them off yet to gather primary research. The storyboards and camera script are done, I have done research into B-movies and my idea, I've made a mood board and I've even started looking for potential actors/actresses. I will fill in the location risk assessment forms for all the locations today as well