After a talk with my tutor, I have come to the conclusion that it would be a lot less stressful and more achievable to change my idea to something shorter. So, I have decided to change my idea to an advert as I excelled in the last one. For this I have chosen to do an advert for Guinness but this time I will attempt to avoid the problems I encountered previously; acting talent, camera work etc.
I have already made new storyboards, a camera script and have made preparations to shoot. It will be a short, easy shoot with just one person in front of the camera.
As this is a new idea I have undertaken some new research by watching previous Guinness adverts and also by looking under the 'alcohol' section on the Advertising Standards Authority site.
The main rule is thus: 'Advertisements for alcoholic drinks should not be targeted at people under 18 years of age and should not imply, condone or encourage immoderate, irresponsible or anti-social drinking.'
After looking at this along with the corresponding definitions and rules, I have come up with an idea:
The advert will begin with a man wearing dark clothes walking through/across a grassy hill carrying a shovel/pickaxe and a satchel. Once he gets to his location he puts down his satchel, looks into the distance and then strikes the ground with the shovel/pickaxe. At that moment, 'oil' sprays from the ground and goes everywhere, all over the man as he smiles. It keeps spraying as he pulls a Guinness pint glass from the satchel. He lifts it into the air in joy as the 'oil' continues spraying. At the end of it, a pint of Guinness is revealed and he lifts it into the air with a wide shot. An edited version of Dropkick Murphys' cover of The Who's 'Baba 'o Riley' will be playing over the advert and at the end will cut to a generic Guinness advert ender with the slogan 'Made of More'.
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